Fancy Brand Logos Send Mixed Messages

Some people pay big bucks for a designer handbag or a luxury car–and the distinctive logo that goes along with them. Now scientists have learned that other people pay even more to leave the logo behind. The findings appear in the Journal of Marketing . [Young Jee Han, Joseph Nunes and Xavier Dr�ze, http://bit.ly/cxapoC ] High-end goods are often ostentatiously labeled …

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